RoadMap of e-Commerce in India

Here is a brief roadmap of the development of e-commerce in India:

Early beginnings: The first e-commerce website in India, Fabmart, was launched in 1999, offering online grocery shopping. However, it was not until the mid-2000s that e-commerce began to gain traction in India.

The emergence of Flipkart: Flipkart, an online bookstore launched in 2007, quickly expanded to become one of India’s largest e-commerce companies. It paved the way for other online marketplaces to enter the market.

Growth of mobile commerce: The widespread adoption of smartphones in India has led to a significant increase in mobile commerce. In 2016, mobile commerce accounted for over 50% of all e-commerce transactions in India.

Emergence of Amazon and Alibaba: Global e-commerce giants such as Amazon and Alibaba have entered the Indian market in recent years, increasing competition and driving innovation.

Government initiatives: The Indian government has launched several initiatives to promote e-commerce in the country, including the Digital India campaign and the Startup India program.

Growth of niche e-commerce: In addition to large online marketplaces, niche e-commerce sites have also emerged in India, catering to specific markets such as fashion, beauty, and home goods.

Future developments: E-commerce in India is expected to continue to grow rapidly in the coming years, driven by increasing internet penetration, rising consumer incomes, and the government’s push for digitalization.

E-Business Model based on the Relationship of Transaction Parties

E-business models can be classified based on the relationship between transaction parties. Here are some examples:

Business-to-Business (B2B): In a B2B model, businesses sell products or services to other businesses. This model is typically used for selling goods in large quantities or for specialized products or services that are needed by other businesses.

Business-to-Consumer (B2C): In a B2C model, businesses sell products or services directly to individual consumers. This model is commonly used in retail and e-commerce settings, where businesses sell products or services to a large number of individual customers.

Consumer-to-Consumer (C2C): In a C2C model, consumers sell products or services directly to other consumers. This model is commonly used in online marketplaces such as eBay or Craigslist, where individuals can buy and sell goods or services to one another.

Consumer-to-Business (C2B): In a C2B model, consumers offer products or services to businesses. This model is commonly used in freelance or consulting industries, where individuals offer their services to businesses or corporations.

Business-to-Government (B2G): In a B2G model, businesses sell products or services to government agencies. This model is commonly used for selling specialized goods or services that are needed by government agencies or for government contracts.

Government-to-Business (G2B): In a G2B model, government agencies offer goods or services to businesses. This model is commonly used for procurement processes, where government agencies offer contracts to businesses that can provide the necessary goods or services.

E-Commerce Sales Life Cycle (ESLC) Model

The E-Commerce Sales Life Cycle (ESLC) model is a framework that describes the various stages of a typical e-commerce sales process. Here are the different stages of the ESLC model:

Awareness: This is the first stage of the sales life cycle, where customers become aware of the product or service being offered. This stage typically involves marketing and advertising efforts such as search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising.

Interest: In this stage, customers have expressed some level of interest in the product or service being offered. This may involve visiting the website, subscribing to a newsletter, or following the brand on social media.

Consideration: During the consideration stage, customers are actively researching and evaluating the product or service. They may read reviews, compare prices, and seek out additional information about the product or service.

Purchase: This is the stage where customers make the decision to purchase the product or service. This may involve adding the item to a cart, entering payment information, and completing the transaction.

Post-Purchase: The post-purchase stage is crucial for building customer loyalty and generating repeat business. This stage involves providing customer support, offering incentives for future purchases, and soliciting feedback and reviews.

Advocacy: The final stage of the ESLC model involves turning satisfied customers into brand advocates. This may involve encouraging customers to share their positive experiences on social media, offering referral bonuses, and providing opportunities for customers to provide testimonials or case studies.

By understanding the different stages of the e-commerce sales life cycle, businesses can develop strategies to effectively engage with customers and drive sales.