Select Page

KBMN207 DIGITAL MARKETING

UNIT-1

Introduction to Digital Marketing and its Significance ,Traditional Marketing Vs Digital Marketing
Digital Marketing Process,The Contemporary digital revolution,Digital Transformation Framework,Types of Website, Keywords
Understanding domain and Webhosting,Building Website/Blog Using CMS WordPress,Using WordPress Plug-ins
Blog Creations: Including Headline, Links, Post.
Using Various Plugins like Eliminators

UNIT 2 SEO & Email Marketing

Introduction to SEO,SEO Keyword Planner Tool
On-Page SEO Techniques: Indexing and Keyword Placement,,Content Planning and Optimization
Display Advertising, Various SEO Plugins
OFF-Page SEO Techniques,Email Marketing Introduction and Significance
Champions Using Mail Chimp,
Email Marketing Strategy and Monitoring

UNIT 3 SEM& Social Media Marketing

Introduction to SEM, Mobile Marketing
Video Marketing On YouTube
Introduction to Social Media Marketing: Facebook, Instagram, Linked-In, Twitter
Content Marketing, Content Creation Process
Influencer Marketing

UNIT 4 

Using Marketing Strategies and Analytics Tools, Understanding Digital Marketing Strategy
Using Marketing Analytics tools to Segment, Target, and Position
Online PR and reputation Management
Digital Marketing Strategies and their ROI
Using Google Analytics and Other Social Media Analytics Tools
Using Apps and Gamification

UNIT-5

Applications Of e-Commerce: Introduction,History of Electronic Commerce
History of Electronic Commerce, Advantages and Disadvantages of E-commerce
RoadMap of e-Commerce in India,E-Business Model based on the Relationship of Transaction Parties
Electronic Payment Systems, Electronic Cash, Smart Cards, and Electronic Payment System
Credit Card based Electronic Payment Systems, Risks and Electronic Payment System, Electronic Data Interchange

20 Most Important Questions for KMBN207 Digital Marketing and e- Commerce