Select Page

Bing Ads, now known as Microsoft Advertising, is a pay-per-click (PPC) advertising platform developed by Microsoft that allows businesses to display ads on Bing search engine results pages (SERPs), as well as on Yahoo and AOL search results pages. Here’s how to create a paid campaign on Bing Ads:

  1. Sign in to Microsoft Advertising:
    • Go to and sign in to your Microsoft Advertising account. If you don’t have an account, you’ll need to create one.
  2. Navigate to Campaigns:
    • Once logged in, click on the “Campaigns” tab in the top menu to access the Campaigns dashboard.
  3. Create a New Campaign:
    • Click on the blue “+” button to create a new campaign.
    • Select the campaign goal or objective that aligns with your advertising objectives, such as Sales, Leads, Website Traffic, or Brand Awareness.
  4. Choose Campaign Settings:
    • Enter a campaign name and select the campaign type (Search, Shopping, or Audience).
    • Define your campaign settings, including the campaign budget, bidding strategy, target locations, language targeting, and campaign start and end dates.
  5. Define Targeting and Audience:
    • Define your targeting criteria based on demographics, interests, behaviors, keywords, placements, or remarketing lists.
    • Set your targeting options at the campaign level to reach your desired audience effectively.
  6. Create Ad Groups:
    • Click on the “Ad Groups” tab within your campaign and then click on the blue “+” button to create a new ad group.
    • Enter a name for your ad group and define your targeting options, such as keywords or audiences.
    • Set your ad group bid and budget, which will be used to determine how much you’re willing to pay for clicks within the ad group.
  7. Create Ads:
    • Click on the “Ads” tab within your ad group and then click on the blue “+” button to create a new ad.
    • Choose the ad type that best fits your campaign objective, such as text ads or product ads.
    • Enter your ad headlines, descriptions, URLs, and any other required ad elements.
    • Preview your ad to ensure it looks good and complies with Bing Ads policies.
  8. Review and Launch:
    • Review your campaign settings, targeting criteria, ad groups, and ads to ensure everything is set up correctly.
    • Double-check your budget, bidding strategy, and targeting options to ensure they align with your campaign objectives.
    • Once you’re satisfied with your campaign setup, click on the “Save” or “Launch” button to activate your campaign.
  9. Monitor and Optimize:
    • Monitor your campaign performance regularly using the Microsoft Advertising dashboard and reporting tools.
    • Analyze key metrics such as clicks, impressions, click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
    • Make adjustments to your campaign settings, targeting criteria, ad groups, and ads based on performance data to optimize your campaigns for better results.

By following these steps, you can create a paid campaign on Bing Ads (Microsoft Advertising) to reach your target audience, drive traffic to your website, and achieve your advertising goals effectively. Remember to regularly monitor and optimize your campaigns to maximize their performance and return on investment (ROI).