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Innovation refers to the process of introducing new ideas, products, services, processes, or methods with the aim of creating value, solving problems, or improving existing situations. It involves the development and implementation of novel concepts, strategies, or technologies that lead to positive change and advancement in various fields.

Innovation can take many forms, including technological advancements, creative solutions to challenges, improvements in efficiency, and the introduction of entirely new products or services. It often requires a combination of creativity, research, experimentation, and adaptability.

Innovation is a crucial driver of progress and economic growth in societies. It enables individuals, organizations, and societies as a whole to adapt to changing circumstances, stay competitive, and address complex problems. Embracing innovation can lead to increased productivity, improved quality of life, and the development of new industries and markets.