KMBN301 Strategic Management UNIT-1 Introduction Meaning, Nature, Scope and Importance of Strategy Meaning, Nature, Scope and Importance of Strategic Management Model of Strategic Management, Strategic decision Making Corporate Governance , Composition of the Boards Roles and Responsibility of the board of directors Introduction to Business Policy, Process of strategic Management and levels at which strategy operate Strategic Intent Vision, Mission, business definition Goals and Objectives UNIT-2 Environmental Scanning Factors Considered, Approaches External Environmental Analysis: PESTEL Analysis Industrial Organization (IO), Structure Conduct Performance (SCP) EFE Matrix, PORTER Five Forces Model Internal Appraisal , The Internal Environment Organizational Capabilities Factors, Resources Based views ( RBV) Analysis VRIO Framework, Value Chain Analysis, IFE Matrix (Internal Factor Evaluation) UNIT-3 Strategy Formulation Strategy Formulation, Situational Analysis using SWOT approaches Business Strategies, Competitive Strategies : Cost Leadership, Differentiation and Focus Cooperative Strategy, Collusion& Strategic Alliance, Corporate Strategy Directional Strategy: Growth Strategy, Stability Strategies, & Retrenchment Strategies, Corporate parenting Functional Strategies: Marketing, Finance , R&D , Operations, Purchasing, Logistics, HRM & IT The Sourcing Decision, Outsourcing, Offshoring , Concentration Strategies Integration Strategies,: Horizontal & Vertical, Diversification : Related and Unrelated, Internationalization, Poters Model of Competitive advantage of nations UNIT-4 Strategy Analysis Strategy analysis Process, Analyzing Strategic alternative Evaluating and Choosing Among strategic Alternative Tools and Techniques of strategic Analysis, Strategic Choice BCG Matrix, Anshoff Grid, GE Nine cell Planning Hofer's Product Market Evaluation Matrix, McKinney 7s Framework Strategy Implementation: Strategy developing Program, Procedures Stages of Corporate Development, Organizational Life Cycle Organizational Structure: Matrix, Network & Modular/ Cellular, Reengineering Leadership and Corporate Culture, Resources allocation, Projects and Procedural issues in strategy implementation Values, Ethics and Social Responsibility, Operational and Derived functional plans to implement strategy , Integration and functional plans UNIT-5 Strategy Evaluation & Control Strategy Evaluation & Control Process, Measuring Performance Types of Controls, Activity based Costing , Enterprises risk management Primary measures of corporate performances Balance Scorecard, approach to measure key performance, Responsibility Centre Benchmarking, Problems in Measuring Performance & Guidelines for proper Control Strategic Audit of a corporation, Strategy Evaluation & Control Nature, Importance Organizational systems and Techniques of Strategic Evaluation and Control
