KMB107/KMBN107 BUSINESS COMMUNICATION UNIT-1 Introduction Role of Communication Defying and Classifying Communication Purpose of Communication, Process of Communication Characteristics of Successful Communication Importance of Communication in Management Communication structure of Organization Communication of crisis, Barriers of Communication UNIT-2Â Oral Communication: What is Oral Communication Principles of Successful oral Communication What is Conversation problem Reflection and Empathy: Two sides of effective oral Communication Effective Listening: Non verbal Communication Written Communication: Purpose and Clarity Principles of Effective Writing, Approaches the writing process systematically The 3x3 writing process for Business Communication : Pre Writing - Writing- Revising Specific writing Features: Coherence, Electronic writing Process UNIT-3 Business letters and Reports Introduction to business letters -Positive and Negative Messages Writing Routine and Persuasive Letters Writing Memos , What is a Report Purpose Kinds and Objectives of Report Writing Presentation and Skills : What is a Presentation elements of presentation designing a presentation Advance Visual Support for Business Presentation types of Visual Aid UNIT-4 Employment communication: Introduction Writing CVs Group Discussion Interview Skills Impact of Technological Advancement on Business Communication networks Intranet, Internet and E-mails SMS, Teleconferencing, Video Conferencing UNIT-5 Group Communication: Meeting, Planning Meetings, Objectives , Participants, Timing, Venue of Meeting, Leading Meetings Media Management: The Press release Press Conferences Media Interviews, Seminars Workshop, Conferences Business Etiquettes
