BBA601 Strategic Management & Business Policy UNIT-1 Nature & Importance of Business Policy Development of Business Policy Classification of Business Policy Mechanism of Policy Making UNIT-2 Responsibility & Task Of Top Management Objectives of Business Characteristic Classification of Business Objectives Types of Objectives and Their Overall Hierarchy Setting of Objectives, Key area Involved UNIT-3 Corporate Planning Concept Of Long Term Planning Strategic Planning , Nature, Process and Importance UNIT-4 Corporate Strategy: Concept, Components, Importance Strategy Formulation: Concept, Process & Affecting Factor Strategy Evaluation: Process , Criteria Environmental Analysis Resources Analysis UNIT-5 Porter's Five Force Model Concept of Synergy, Types Evaluation of Synergy Capability Profiles Synergy as a component of strategy & its relevance
