BBA103 Managerial Economics UNIT-1 Definition, Nature of Economics as an Art or Science Scope and Limitations of Economics Relevance of Economics in Business Management Nature and Scope of Managerial Economics Managerial Economics relationship with other objects UNIT-2 Meaning of Demand, Demand theory and objective Demand Theory Objectives Demand Analysis, Demand schedule Demand Curve and Nature of Curves Laws of Demand, Elasticity of Demand and types Laws of Demand, Elasticity of Demand and measurement Indifference curves Analysis Consumer Equilibrium Consumer Surplus: Price Income, Substitution effect Demand Forecasting UNIT-3 Market Analysis, Nature of Market Types of Markets and their Characteristics Pricing under different market structure: Perfect Monopoly Pricing under different market structure: Oligopoly Pricing under different market structure: Monopolistic Completion Pricing discrimination under monopoly completion UNIT-4 Pricing Method, Pricing Policies Theories of factor Pricing Factor Pricing v/s Product Pricing Price Discrimination National Income Concept and Measurement UNIT-5 Economic Growth and Development Business Cycle The Balance of Payments Inflation
