SEO, or Search Engine Optimization, is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). In other words, it is the practice of improving the quantity and quality of organic traffic to a website by ensuring that the website appears high in the search engine rankings for relevant search terms.

There are two main types of SEO: On-Page SEO and Off-Page SEO. On-Page SEO refers to the optimization of individual web pages, such as optimizing content, improving website structure, and ensuring proper keyword usage. Off-Page SEO, on the other hand, refers to external factors that influence a website’s ranking, such as building high-quality backlinks, social media marketing, and online reputation management.

SEO is a vital part of digital marketing and is essential for businesses that want to improve their online presence and attract more organic traffic to their website. By utilizing various SEO techniques and strategies, businesses can improve their visibility in search engines, increase website traffic, and ultimately, drive more conversions and revenue.

SEO Keyword Planner Tool

Keyword Planner is a free tool provided by Google Ads that helps advertisers find the right keywords to target for their campaigns. It is one of the most popular SEO keyword planner tools used by marketers and businesses.

To use the Keyword Planner tool, you will need to have a Google Ads account. Once you have logged in to your account, follow these steps:

Go to the Keyword Planner tool by clicking on the “Tools & Settings” icon in the top right corner of your Google Ads dashboard, and then selecting “Keyword Planner” under the “Planning” section.

Click on the “Discover new keywords” tab, and enter a product or service related to your business in the “Your product or service” field.

Enter a landing page URL or a category related to your business in the “Your landing page” or “Your category” field.

Add relevant keywords to your search by using the “Add keywords” button. You can also exclude keywords by using the “Exclude keywords” button.

Click on “Get results” to see a list of keyword ideas that are relevant to your search, along with their search volume, competition level, and suggested bid.

Review the list of keywords and select the ones that are most relevant to your business and have a high search volume.

By using the Keyword Planner tool, you can find new keyword opportunities, understand the search volume and competition level of specific keywords, and plan your SEO and PPC strategies accordingly.