M4 Digtial Marketing UNIT-1 Introduction of Digital Marketing Importance of Digital Marketing General Over View of Web Concept And Hosting, Domain Website Planning UNIT-2 Search Engine Optimization ( SEO ) Black HAT and White HAT SEO Importance of Search Engine Optimization (SEO) SEO On Page What is SEO off Page Importance of Google Webmaster Tool UNIT-3 Social Media Marketing Brand Through Social Media Marketing (SMM) Importance of Social Media Marketing How to Optimize Social Media How many Platforms of Social Media How to make business page or profile page on Social Media ( Facebook, twitter, Instagram, LinkedIn, Pinterest etc How to create paid Advertising on Social Media UNIT-4 Google Ad words, Importance of Google Paid Campaign Types of Google Advertisement, Search, Display, Mobile, Shopping, Video , Advertisement, , Create Paid Campaign on Google Ad words Bing Advertisement Tracking Performance and Measurement with Google Analytics UNIT-5 Email Marketing, Lead Generation Content Marketing, Importance of Content Marketing How to Promote Brand through Content Online Reputation Management and Review Management Affiliate Marketing Internet Entrepreneurship with Google AdSense How to get Project From USA, UK,CA and Other Country Freelancing, Internet Marketing Internet Marketing Strategy