MARKETING: M3 Retail Management UNIT-1 Introduction to Retailing : Concept of Retailing Function of Retailing Retail Formats and Types Retailing Channels Retail Industry in India, Importance of Retailing Changings Trends in Retailing UNIT-2 Understanding the Retail Customer : Retail Customer Behavior Factor Influencing the Retail Consumer Customer Decision Making Process Types of Decision Making Market Research for Understanding Retail Consumer UNIT-3 Retail Market Strategies Market Segmentation and its Benefits, Kinds of Market Definition of Retail Strategy, Strategy for effective market segmentation Strategy for Penetration of New Markets Retail Growth Strategy, Retail Value Chain UNIT-4 Retail Location Selection : Types of Retail Selection Importance of Retail Location Factors Determining the Location Decision Steps involved in choosing a Retail Location Measurement of Success of Retail Location UNIT-5 Merchandise Management : Meaning of Merchandising Factors Influencing Merchandising, Function of Merchandising Manager Merchandise Planning , Merchandise Buying Analyze Merchandise Performance
