BBA301 Advertising Management UNIT-1 Advertising: Introduction, Scope Importance Advertising in business Role of Advertising Function of Advertising Key players in Advertising, Types of Advertising UNIT-2 Meaning of Public Relations Difference between public relations and advertising Role of Public Relations Process of Public Relations Advantage and Disadvantage of Public Relations Publicity , Advantage and Disadvantage UNIT-3 Defining Sales Management, Objective of Sales Management Sales Management Strategies Function of Sales Executive Scope and Role of Sale Promotion UNIT-4 Characteristics of the press, Basic Media Concepts, Newspapers, Magazines Factors to be Considered for print Media Advertising Meaning of Broadcasting, Radio as a medium, Television as a medium Internet Advertising UNIT-5 Growth and Importance of Media Meaning and Role of media Planning Media Plan, Media Analysis Media Objectives, Developing and Implementing Media Strategies
